Janis Rozenblats
Entrepreneur. Father. A guy who left home at 18, lived in 8 countries, built companies, broke things, and learned that the best moments in life are the ones you choose to notice.
The short version
I started my first company at 19 in Denmark. Since then I've built an email marketing platform (Mailigen) from a 12sqm office with 4 guys and pizza boxes to 40 people and a few million in revenue. Sold it to Pipedrive. Spent years inside PE-backed product leadership learning what scales and what breaks.
Today I lead product at a robotics company. I have a wife and a daughter who reminds me daily that the real WOW moments aren't in boardrooms.
Why Choose WOW
Somewhere between building companies and chasing goals, I realized I was optimizing everything except my actual experience of being alive.
I was good at starting things. Good at intensity. Good at saying yes to everything meaningful. And that's exactly what was killing the joy — too many fronts, not enough presence.
So I started a simple practice: at the end of every day, I'd write down one thing that made me go "wow." Not big achievements. Not milestones. Just moments — my daughter laughing at something absurd, a perfect cup of coffee at 6am, a conversation that shifted how I see something.
That practice changed me. It became the WowDay Journal — a physical gratitude journal built around finding one WOW story every day for 90 days.
Choose WOW is the other half of that story. This is where I write about the habits, the mindset shifts, the experiments that actually work for living more deliberately. Not theory I read somewhere — things I've tested on myself.
What I can talk about (and why)
I'm not a therapist. I'm not a wellness coach. I'm a builder who's lived in 8 countries, started businesses from nothing, navigated acquisitions and corporate politics, raised a family, and learned — sometimes the hard way — that how you live matters more than what you achieve.
I write about gratitude because I practice it daily. I write about habits because I've built and broken dozens of them. I write about intentional living because I spent years living reactively and know what that costs.
My superpower isn't expertise — it's having tried enough things to know what actually sticks when the motivation fades.
The philosophy
"Live your life with arms wide open." That's been my mantra for years. It's on my phone wallpaper. It means: don't resist, don't overthink, don't wait for permission. Choose to see the extraordinary in ordinary days. Choose WOW.
Connect
LinkedIn — I'm most active here.
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